The Challenge
Google approached Natalie for support with a communications challenge. A highly skilled group of internal product consultants—known as SCT—were tasked with supporting complex client needs in a roving role across the organisation.
As they moved in and out of departments, offering deep technical expertise, they struggled to consistently and effectively communicate their value. They needed a clear internal brand and the ability to quickly articulate their purpose to make an immediate impact and build a pipeline of future work.
The Solution
Natalie diagnosed the core issues: a lack of understanding across the organisation about SCT’s value, a reluctance within the team to self-promote, and the high-paced nature of Google, where frequent team changes required SCT to reintroduce themselves every quarter.
She guided the team back to the basics of brand building—developing a clear and compelling internal brand proposition. Natalie facilitated a personal branding workshop to create tailored elevator pitches and followed up with a communication workshop focused on crafting and practising value propositions in a supportive group setting.
Each participant left with a personalised plan to engage more effectively with their host departments and overcome specific communication challenges.
The Method
Natalie blended branding and communication theory with team coaching techniques in a dynamic, interactive environment.
Her approach included:
- 1A pre-workshop personal brand survey to assess current strengths
- 2One-on-one “speed sessions” to build trust and observe communication styles
- 3Real-time peer feedback to deepen self-awareness
- 4A “fly-on-the-wall” facilitation style to spark spontaneous communication moments and honest dialogue
All of this was achieved in a single, five-hour session.
The Result
Through deep group reflection and practical experimentation, SCT clarified and elevated their internal brand identity. Natalie’s background in sales and marketing enabled her to quickly spot areas for improvement and help the team craft more compelling messaging.
The result was immediate—participants left with actionable tools, greater confidence, and a stronger sense of how to promote their value across the organisation.
Testimonials
”Natalie was extremely well organised and one of the best communicators we’ve had the pleasure of working with. We would thoroughly recommend her services to anyone who is keen on team development and communication coaching. Natalie has all the qualities that you would look for: encouraging, approachable, practical, and thinking of every possible scenario and outcome.”
“In my opinion, she’s found her true calling and you’ll walk away better for having met her.”
“Natalie was super proactive in the development of the content for each workshop and delivery was backed up with proven theory. The opportunities for ‘action learning’ were highly appreciated. Natalie brought her many years of marketing communications and sales experience directly into each session and really challenged participants to think deeply and be open with their inputs.”
